Salience in Advertising

I saw this while stumbling around on the internet and thought it was interesting how it relates to the class.

http://www.youtube.com/watch?v=pzjEzohHmaM

I think it is an interesting display of salience in action. The blind man's first message, when you look at it, doesn't have very much salience because most people can't imagine what it is like to be blind. However, once his message is changed by the woman, the salience increases dramatically because, while most people don't relate strongly to blindness, they can easily relate to having a beautiful day outside that none of them can see, or they can easily imagine it.

It is interesting to note that the company that made this video, PurpleFeather, is an 'online content specialist', which seems to mean they specialize in creating online communciation. They are a company whose primary goal is to create salience for an audience, and this video was a great presentation of the concept of giving out the same message but in a different way in order to create salience.